John Lewis Teaser Advert
Written 2nd November 2024 | Subscribe to our Christmas newsletter
John Lewis has sparked excitement this holiday season by releasing a teaser advert, giving viewers a glimpse into what promises to be an unforgettable Christmas campaign. This initial preview has set the tone for what’s to come, with hints of nostalgia, meaningful storytelling, and a touch of holiday magic that fans of the retailer’s iconic adverts have come to love. The teaser has already created a buzz, building anticipation for the main event and leaving audiences eager to see how John Lewis will capture the spirit of Christmas in 2024.
This year, John Lewis has taken a unique approach to its iconic Christmas advert by releasing a trilogy of ads in the months leading up to the big reveal. Each advert in the series builds on the last, creating a heartwarming journey through Christmas memories and traditions that lead up to their main festive message.
The first installment, titled "The Window," premiered back in September and gives viewers a nostalgic look at a single store window over the past century. Showcasing iconic products and memorable historical moments, it reintroduces John Lewis’s "Never Knowingly Undersold" promise, highlighting their dedication to quality and value.
Next in the series is "Give Knowingly," a touching story centered on the thoughtfulness of gift-giving. In this ad, viewers follow the journey of a pink jumper, a meaningful present from a mother to her daughter. This touching story reflects how small, thoughtful gifts carry big emotional significance, especially during the holiday season.
With actress Samantha Morton lending her voice to both adverts, and creative direction by Saatchi & Saatchi, the trilogy captures a beautiful blend of nostalgia, sentiment, and anticipation. The final part of the trilogy is set to be released later this month, marking the crescendo of John Lewis’s holiday campaign.
For the first time, John Lewis has crafted a series of Christmas adverts, giving audiences a new, layered experience in the lead-up to Christmas. It’s a brilliant way to bring the spirit of the season to life, with each chapter inviting viewers to reflect on the meaning and memories of Christmas, building excitement for the grand reveal of John Lewis’s festive finale.
