Written 2nd November 2024 | Subscribe to our Christmas newsletter
This holiday season, Argos is bringing back the charm and energy with its 2024 Christmas advert, reuniting viewers with beloved mascots, Trevor the dinosaur and Connie the doll. Directed by Michael Gracey, this year's advert follows Trevor's rock star dreams as he takes to the stage, performing an electrifying rendition of T-Rex's "20th Century Boy" atop a stack of iconic Marshall speakers. Connie cheers him on from the crowd, adding to the ad’s spirited and festive atmosphere.
The campaign is part of Argos's "There's More To Argos" platform, which showcases the diverse product range the retailer has to offer this season. Speaking about the advert, Laura Boothby, Head of Campaigns at Argos, said, “Our customers love Trevor the dinosaur and Connie the doll, so we’re thrilled they’re back again to spread some festive fun and magic in such an energetic and upbeat way."
The advert premiered on November 1, 2024, at 7:45 pm, and is rolling out across multiple channels, including TV, press, out-of-home placements, and social media. With its high-energy holiday spirit and fan-favorite characters, Argos's Christmas campaign is set to bring festive cheer to households across the UK.
