Oven Mitts Sing Their Way Through Festive Kitchens, Bringing Holiday Cheer and Hosting Inspiration from Morrisons
Written 5th November 2024 | Subscribe to our Christmas newsletter
The holiday season has officially begun with the debut of Morrisons’ 2024 Christmas advert, bringing back last year’s hit characters—the charmingly musical oven mitts. Launching tonight during Coronation Street on ITV, the ad promises festive cheer with a new rendition of the beloved song You Give a Little Love from Bugsy Malone. Directed by Michael Gracey of The Greatest Showman fame, the campaign combines music, warmth, and a touch of comedy to set the stage for a truly memorable holiday.
Watch the advert:
This year, Morrisons’ ad centers around a lone, spirited oven glove that comes to life, singing to encourage home cooks and holiday hosts across the nation. Moving from kitchen to kitchen, the ad spotlights people preparing holiday feasts—from golden roasted turkeys and seafood platters to festive sweets—all featuring ingredients from Morrisons' premium Best range. With their upbeat melody, the gloves aim to uplift and support every cook, reminding them of the joy that comes from creating and sharing food during the holiday season.
As the campaign progresses, Morrisons is extending the magic of its singing gloves across multiple platforms. Social media will feature the gloves in cooking tips, dish showcases, and even humorous bloopers, adding a light-hearted touch as Christmas approaches. And fans of last year’s beloved Cat Glove can look forward to a special treat—a 20-second spin-off ad introducing “Kitten Mittens” to join the fun.
Celebrating the spirit of togetherness, the ad also showcases Morrisons’ real-life staff. A choir of 26 Morrisons colleagues lend their voices to the gloves, adding an authentic community feel to the campaign. The oven mitt puppets aren’t just singing; they’re celebrating the heart of Morrisons itself—the people who work there.
With a campaign extending across TV, social media, digital, and radio, Morrisons is setting the stage for a joyous, light-hearted Christmas. The 2024 advert captures the essence of holiday hosting, turning every cook and kitchen into a source of festive cheer. So, this season, keep an eye out for the singing gloves as they bring warmth, humor, and a little extra love to every Morrisons-inspired holiday meal.
