Spirit Halloween’s Parent Is Tripling Its “Spirit Christmas” Pop-Ups for 2025
Written 1st October 2025 | Subscribe to our Christmas newsletter
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After piloting 10 “Spirit Christmas” stores in 2024, Spirit Halloween’s parent (Spencer Gifts/Spencer Spirit Holdings) says it will roll out 30 pop-up locations for the 2025 holiday season, with several Halloween stores converting to Christmas formats once October ends.

What’s new
The company says this expansion nearly quadruples last year’s footprint. To maximize space and staff, several Spirit Halloween locations will convert directly into Spirit Christmas shops once the spooky season ends.
Where they’re opening
The new stores will be concentrated in the Northeast and Great Lakes regions, with early announcements confirming locations in places like Connecticut and Michigan. More openings are expected to be announced as the season approaches.
A full list of locations can be found further down this page
Why it matters
Spirit Halloween has built its brand on short-term, high-impact retail—taking over empty big-box spaces, filling them with immersive displays, and closing as soon as the season wraps up. Extending that model into Christmas allows the company to get more value out of temporary leases, keep seasonal staff employed longer, and tap into the holiday décor and gift market without running permanent stores.
What to expect in-store
Like its Halloween counterpart, Spirit Christmas will feature themed displays, décor vignettes, oversized inflatables, apparel, and gifts. Customers can expect interactive elements and photo-worthy setups designed to deliver a festive shopping experience.
The bigger picture
The expansion reflects how seasonal retail is evolving. Pop-up giants like Spirit are proving that temporary stores can successfully stretch across multiple holidays. If this year’s results are strong, the chain could expand even further in 2026, transforming empty storefronts into a revolving cycle of seasonal experiences—from scares to Santa.
Full List of Spirit Christmas Stores Opening in 2025
Connecticut
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1440 Pleasant Valley Road, Manchester
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Milford Crossing, 1405 Boston Post Road, Milford
Delaware
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Christiana Town Center, 341 W. Main, Christiana
Illinois
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Bloomingdale Court, 340 W. Army Trail Road, Bloomingdale
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Joliet Commons, 2661 Plainfield Road, Joliet
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Westridge Court Shopping Mall, 336 Illinois Route 59, Naperville
Indiana
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Parkwest Center, 3958 Illinois Road, Fort Wayne
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Merrillville Plaza, 1916 E. 80th Avenue, Merrillville
Kentucky
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Hamburg Pavilion, 1980 Pavilion Way, Lexington
Maryland
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Waldorf Marketplace, 3009 Waldorf Market Place, Waldorf
Massachusetts
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1360 S. Washington, North Attleborough
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Faunce Corner Shopping Center, 65 Faunce Corner Mall Road, North Dartmouth
Michigan
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The Shops at Centerpoint, 3665 28th St. SE, Grand Rapids
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West Oaks Shopping Center, 43570 W. Oaks Drive, Novi
New Hampshire
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Cluff Crossing Rockingham Mall, 92 Cluff Crossing Road, Salem
New Jersey
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Garden State Pavilions, 2234 W. Marlton Pike Road, Plot E3, Cherry Hill
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Mercer Mall, 3371 Brunswick Avenue, Lawrenceville
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Hamilton Commons, 190 Hamilton Commons, Mays Landing
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Fashion Center, 34 E. Ridgewood Avenue, Paramus
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Rockaway Townsquare Mall, 357 Mount Hope Avenue, Rockaway
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1379 Hooper Avenue, Toms River
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Boulevard Mall, 1155 Niagara Falls Boulevard, Amherst
New York
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Sayville Plaza, 5159 Sunrise Highway, Bohemia
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The Shoppes at South Road, 1895 South Road, Poughkeepsie
Ohio
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Erie Commons, 8000 Plaza Boulevard, Mentor
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Belden Park Crossings, 5487 Dressler Road NW, North Canton
Pennsylvania
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Village Square Mall, 4000 Oxford Drive, Bethel Park
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Mill Creek Mall Complex, 2082 Interchange Boulevard, Erie
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North Hills Village, 4801 McKnight Road, Pittsburgh
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Whitehall Mall, 1911 Whitehall Mall, Whitehall
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