Surely June is midway and makes more sense than Christmas in July?
Written 20th June 2024 | Subscribe to our Christmas newsletter
The concept of "Christmas in July" rather than "Christmas in June" has several reasons rooted in cultural, marketing, and practical aspects:
Mid-Year Point: July is more or less the middle of the calendar year, making it a natural midpoint to celebrate something reminiscent of the end-of-year holiday season. This halfway mark creates a balance and gives people something festive to look forward to in the middle of the year.
Weather Contrast: In the Southern Hemisphere, July is wintertime, so the weather more closely resembles the traditional snowy Christmas scenes of the Northern Hemisphere. Celebrating "Christmas in July" allows people in countries like Australia, New Zealand, and South Africa to experience a wintery Christmas atmosphere.
Marketing Strategy: Retailers and businesses often use "Christmas in July" as a marketing strategy to boost sales during a typically slow shopping period. The idea is to create a sense of urgency and excitement similar to the actual Christmas season, encouraging consumers to spend money on promotions and sales.
Summer Break: In many countries, July falls within the summer holiday period for schools. This makes it an opportune time for hosting events and activities themed around Christmas, which can be particularly appealing for families and children who are on vacation.
Historical Origin:
The term "Christmas in July" can be traced back to various historical references, including a 1933 summer camp in North Carolina, USA, where the camp celebrated "Christmas in July" with Santa Claus, carolers, and gifts. The idea caught on and spread over time.
The phrase "Christmas in July" is believed to have been popularized by a 1940s American film called "Christmas in July," where a man mistakenly believes he has won a large cash prize and decides to celebrate by buying gifts for everyone. This film contributed to the cultural embedding of the phrase and concept in the month of July.
Mid-Year Festivities: July is a mid-year point that provides an opportunity for a festive occasion during a time when there are fewer major holidays. It serves as a cheerful break between the long gap of holidays in many cultures.
Combining these reasons, July stands out as an ideal month to celebrate a mid-year festive event, whereas June does not offer the same practical advantages or cultural resonance
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