Lidl's Christmas advert shows the story of 'Lidl Bear'

Lidl bear becomes famous but almost forgets his family when he's wrapped up in fame

Written 6th November 2022 | Subscribe to our Christmas newsletter

Lidl's Christmas advert has arrived and is the story of "Lidl Bear' and how they 'never intended to make a Christmas character, it just happened'. A man's Lidl Christmas jumper is shrunk in the wash making it the perfect size for his daughters teddy bear.

Watch the full advert here:

Click here to see more 2022 Christmas Adverts

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