Lidl bear becomes famous but almost forgets his family when he's wrapped up in fame
Written 6th November 2022 | Subscribe to our Christmas newsletter
Lidl's Christmas advert has arrived and is the story of "Lidl Bear' and how they 'never intended to make a Christmas character, it just happened'. A man's Lidl Christmas jumper is shrunk in the wash making it the perfect size for his daughters teddy bear.
Watch the full advert here: