ASDA has unwrapped its 2025 Christmas advert, and this year, the supermarket giant has called in a very special guest — the one and only Grinch.
Written 3rd November 2025 | Subscribe to our Christmas newsletter
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The advert opens with the iconic green grump stomping through a snowy Christmas market, complaining about the chaos and cost of the festive season. But when a single snowflake lands on his nose and the familiar green glow of an ASDA store catches his eye, something magical begins to happen.
Drawn inside by curiosity (and the promise of good value), the Grinch discovers shelves of festive treats, glowing decorations and smiling shoppers — and slowly, his icy heart begins to melt. By the end, even the grumpiest Christmas hater can’t help but feel the magic.
Watch it now:
The story is brought together by ASDA’s clever tagline: “That’s prices no one can be a Grinch about.”
The campaign marks a fun and nostalgic twist on one of the most beloved Christmas characters of all time, perfectly timed for the 25th anniversary of the live-action Grinch movie. It’s a message that hits home for many families this year — celebrating the joy of Christmas without the stress of overspending.
Visually, the advert is packed with festive cheer: snow-covered streets, glowing fairy lights, and the unmistakable green mischief of the Grinch himself. It’s light-hearted, funny, and full of Christmas spirit — reminding everyone that even the biggest Scrooge can find joy when the season’s right.
Asda’s festive campaign captures the heart of Christmas with a blend of humour, nostalgia and warmth. Whether you’re a lifelong fan of the Grinch or just looking for a smile this season, this advert might be the one that steals Christmas — in the best way possible.
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