“Thought We Were Just for Toys?” – Argos’s 2025 Christmas Advert Unwrapped
Written 3rd November 2025 | Subscribe to our Christmas newsletter
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This Christmas, Argos is going big — and reminds us that it’s far more than simply “just for toys”. Their 2025 festive advert, playfully titled “Thought we were just for toys?”, pushes the message that the brand covers the full wishlist, from tech to homeware to must-have gifts.
Watch here:
A Story with a Twist
The ad features actor Simon Bird (known for his role in The Inbetweeners) in a whimsical scenario where he is whisked away by the brand mascots Connie (the doll) and Trevor (the dinosaur). From what begins as a dramatic “mission” turns into a festive revelation: the warehouse he’s delivered to is filled not only with colourful toys, but with stylish homewares, tech gadgets and surprise gifts for everyone on the list. This journey mirrors a shift in perception — Argos isn’t just about the toy shelf anymore.
What the Brand is Saying
Argos is using this campaign to lean into the idea of “there’s more to us than you think”. By positioning the ad around a sense of surprise and discovery — the big reveal of a broader product range — they’re tapping into shopper ambitions: finding one store that can solve many of their Christmas gift needs.
Visual & Emotional Highlights
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The ad opens in a familiar home-Christmas-setting, full of wonder and excitement.
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It builds into a fantasy warehouse adventure, full of lighting and spectacle, bringing a sense of “wow” to gift-shopping.
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The emotional through-line is delight: the recipient who thought they were only about toys now realises there are “proper grown-up gifts” as well.
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The tone is upbeat, joyful, playful — designed to make the viewer smile and think “I wonder what we’ll find at Argos this year?”
Why It Stands Out This Year
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Broader product focus: With cost-of-living pressures and shoppers aiming to do more with one store, the message of covering more of the wishlist is timely.
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Celebrity tie-in: Using Simon Bird gives a wink of familiarity and fun — letting the brand play with pop-culture rather than purely sentimental Xmas tropes.
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Brand refreshment: Argos has long been beloved for its toy and catalogue history; this ad signals a modernisation, a statement that while toys are still important, so are tech, home and lifestyle gifts.
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Festive spectacle: The visuals and narrative set it apart from more conventional “family gather round the tree” adverts — it has a narrative arc, a twist, a reveal.
The Take-Away for Shoppers
If you’re browsing for Christmas gifts this year and thinking “where can I find everything in one place?”, this advert is Argos’s answer. From toys for kids to smart tech for teens, kitchen and home décor for adults — the message is: Argos has you covered. It invites shoppers to reconsider the brand and explore beyond the familiar toy aisle.
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