Discover the magic behind the beauty with Mrs. Claus, her ‘elfluencers,’ and Boots’ festive holiday collection.
Written 6th November 2024 | Subscribe to our Christmas newsletter
Boots in the UK has kicked off the holiday season with the release of their 2024 Christmas advert, introducing us to a fun, festive, and fabulous take on the behind-the-scenes magic of Christmas beauty. The advert, titled "Christmas Makeover," offers a "sneak peak" into Mrs. Claus' "Werkshop," where the real magic happens. Portrayed by the talented Bridgerton star Adjoa Andoh, Mrs. Claus oversees a bustling beauty haven, transforming her workshop into a glamorous production line with the help of her team of "elfluencers."
Watch the advert:
Boots is calling all cosmetic aficionados to embrace the "magic of beauty" this Christmas. The beloved British health and beauty retailer has curated a wide range of holiday gifts, celebrating beauty and self-expression at every price point. This year’s advert taps into the excitement of beauty and self-care, highlighting the joy of gifting and the magic of a perfect makeover.
In the advert, Andoh — known for her role as Lady Danbury on Netflix’s Bridgerton — shines as a stylish and empowered Mrs. Claus, giving viewers a fresh take on holiday preparations. She’s not alone in her mission: the "Werkshop" is alive with the energy of popular TikTok influencers @soph and @snatchedbywill, who help her bring glam to the season’s hottest gifts. Together, they assemble everything from luxurious setting sprays to vibrant eyeshadow palettes and festive lip colors, ensuring every type of beauty buff finds something to love under the tree.
This campaign isn’t just about holiday spirit; it’s also a nod to Boots’ expanded selection, which now includes 55 new beauty brands launched within the past year, alongside 46 dedicated seasonal gifting brands for Christmas 2024. With products from sought-after lines like E.l.f Cosmetics and No. 7, Boots has curated something for every beauty lover on your list.
As Mrs. Claus and her team work tirelessly to add those finishing touches, viewers are reminded that the holiday sparkle doesn’t come from Santa alone — Mrs. Claus is the true mastermind behind the glam.
