Dawn French turns Christmas gridlock into holiday magic.
Written 3rd November 2025 | Subscribe to our Christmas newsletter
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M&S Food’s 2025 Christmas advert, “Traffic Jamming,” takes one of the season’s most frustrating moments — being stuck in traffic — and transforms it into a joyful celebration of festive food.
The ad opens on a dark December evening as cars sit bumper-to-bumper on the motorway, their drivers growing restless. Among them is Dawn French, returning as the much-loved M&S Fairy, trying to stay cheerful while humming along to Driving Home for Christmas by Chris Rea. But when the traffic refuses to move, the Fairy has had enough.
With a flick of her wand, she works her magic — and suddenly, the motorway is glowing with festive cheer. An M&S Food delivery truck bursts open to reveal tables of delicious treats, from golden nibbles to indulgent desserts. Stranded drivers step out of their cars and turn the jam into a Christmas street party.
The ad also features chef Tom Kerridge, whose creations take centre stage on the magical spread, including Collection Paella Bites, Fish & Chip Bites, and Pork & Mushroom Pâté.
“Traffic Jamming” perfectly captures M&S’s signature mix of humour, heart, and indulgence. It’s a reminder that even in life’s most chaotic moments, there’s always room for a little magic — and some very good food.
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