The wait is almost over! John Lewis has officially teased its 2025 Christmas advert — and the short clip has already sent fans into festive excitement.
Written 3rd November 2025 | Subscribe to our Christmas newsletter
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Posted on the brand’s social media, the mysterious teaser shows a close-up of a vinyl record player. A hand gently places the needle down, and just as the first note begins to play… the screen fades to black with the message: “Dropping 04.11.25.”
Watch here:
That single piano note is all it took to spark a frenzy of speculation. Fans are already trying to guess the song behind this year’s advert, which, as tradition goes, is likely to be an emotional or nostalgic cover that defines the season.
The use of vinyl instantly gives the teaser a warm, classic feel — suggesting this year’s campaign might focus on themes of nostalgia, family, and timeless Christmas memories. The simplicity of the clip also hints that music will take centre stage once again, as it has in many of John Lewis’s most iconic festive ads.
Notably, the full advert is set to arrive earlier than usual. With a launch date of Tuesday 4th November, John Lewis is getting ahead of the festive advertising rush, kicking off the season before most retailers have even unwrapped their campaigns.
Each year, the John Lewis Christmas advert has become a true cultural moment — from “Monty the Penguin” to “The Man on the Moon” and “Excitable Edgar”, every story has carried a heartfelt message that captures the spirit of giving.
This year’s teaser might be the simplest one yet, but it’s doing exactly what John Lewis does best: building anticipation, stirring curiosity, and reminding everyone that the most wonderful time of the year is about to begin.
Tomorrow, all will be revealed — and if history is any guide, we’re in for something truly magical.
Watch all the previus years John Lewis Christmas adverts here
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